What type of web design is best for your business?
We all have used a variety of different websites, all with varying designs serving different purposes. But what type of web design is best for your business?
The design of the website needs to work for your business and appeal to your audience. Many web designers make the mistake of creating a web design because they think it looks good or they take bad advice from their client. The website should be designed for the users of the website who are essentially the customers. It is up to the web designer to advise their clients on the best way to make their web design work for them. Not take bad guidance from the client because they abide by the rule “the customers always right”.
Here’s an example. The owner of a florist may want a website to order and sell flowers online but they want to use a large flashing animation of different flowers as the home page. As a web designer it should be part of my job to advise against that as it would be a very big NO as far as selling flowers online goes and would not help the site at all. My point is … the web designer should know what’s best for your online business and they should advise you on the best way to promote your online goal through the web design.
The web design for your business should portray your professional image and should also serve a purpouse. Say you want to collect business leads through your website. The web design should emphisise the enquiry quote form to make it a easy for your website visiters to find. Many web designers put a small “contact” button or tab in the sites menu but if the main goal of the site it to direct users to the contact page there should be a much more prominent graphic or design element that stands out against the layout.
